SWATCH CHOMP! – DIALS UP THE HOLIDAY CHEER
Swatch CHOMP! – Celebrate the festive season with the latest Swatch X Peanuts edition.
Time is what you make of it, and the holidays are about spending quality, carefree time with friends and family, having fun and making memories together. The Swatch X Peanuts Holiday Special does just that from fans and puppies worldwide with its latest release, CHOMP!, which celebrates Snoopy, the most famous beagle on the planet, and his loyal and loveable friends.
The limited-edition CHOMP! packs the color punch that Swatch is known for and takes inspiration from the Peanuts comic strip. With a 41mm case, the New Gent watch features a bio-sourced case and glass and bursts with holiday cheer. Black and white Peanuts strips run end-to-end on the bracelet and depict Charlie Brown, Snoopy, Lucy and the gang building snowmen, sledding at speed and having fun. While the red background, multi-colored festive lights on the loop and dial decorating Snoopy’s doghouse bring an extra pop of joy.
Special Packaging
Swatch loves to bring an unexpected twist and smile to people’s faces, and CHOMP! delivers thanks to the specially designed packaging that transforms into a stainless-steel dog bowl once to watch is removed. After all, the holidays are the perfect time to give back and make people (and pets) feel special.
Branded with Swatch X Peanuts, the red dog bowl features black Schulz line drawings of Christmas trees, dog bones and Peanuts characters playing the snow.
Swatch CHOMP! is full of surprises!
Say yes to direct access to the Peanuts comics right from your watch! Swatch CHOMP! can easily do that for you! Just bring your smartphone really close to the dial and enjoy unforgettable and marvelous comics strips on your phone!
About Swatch:
An iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek. Colorful, happy, loud, shrill and forever reinterpreted in different ways. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Since the “second watch” was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world- and all the while remaining true to itself. On average, a new Swatch design is created once every one-and-a-half-days, keeping time as part of a monthly release or a Special Collection.
Known for revolutionary concepts, creative models and the pleasure it takes in provocation, Swatch loves to keep on surprising its audience. Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world’s largest art gallery on the wrist. The Swatch Art Peace Hotel in Shanghai offers (artistic) freedom for artists-inresidence from all over the world. With its commitment to niche sports and the Swatch Proteam, the watchmaker has paved the way to popularity for disciplines like Freestyle Skiing, BMX and Drone Racing. But be careful – Swatch is addictive: Swatch Club numbers several hundred thousand members.
About Peanuts:
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) inc., and 20% owned by the family of Charles M.Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addiction to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as a well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
